If you’ve ever thought, why LinkedIn? Here’s why…
And much more!
LinkedIn is an amazing tool for many reasons, whether it’s for networking, building your career or showcasing work. With a little effort and updating your profile, you can distinguish yourself and make a huge impact. It makes sense to use this platform as engagement rates have increased by 50% year on year.
Here are 5 expert tips on improving your LinkedIn profile.
1. Update your profile Picture
The important stat you need to know: if you include a profile picture, you get 21x more profile views and 36x more messages, this is enough reason to upload a clear and professional headshot of just yourself.
A better photo leads to better outcomes, so present yourself using an updated image looking confident and personable. It’s preferable to use natural background lighting and a high-resolution image.
My Expert Writer Tip – add extra personality to your profile by customising your header image, use free stock photos from sites such as Unsplash, Pexels and Pixabay. Alternatively, create your own image no larger than 4MB with dimensions 1584 wide by 396 pixels.
2. Stay up to date
This goes without say, keep an updated LinkedIn profile even when you’re not looking for a job. You never know when your dream role could open up so it’s best to keep your profile up to date.
Here a few ideas on updating your year’s accomplishments:
Promotions you gained
Projects you worked on
Awards or certificates gained
Content you’ve created
My Expert Writer Tip – don’t leave the volunteer section empty, this is often missed out and helps build a better profile.
3. Customise your LinkedIn profile URL
Default - At the moment your LinkedIn URL might look like: https://www.linkedin.com/in/alan-regan-245b5b42.
Improved - You want a simple URL that is similar to:
This makes it easy to include:
On your CV
Social Media Profiles
You can customise your URL, removing numbers and personalising based on your brand, profession and personality. Click here for a simple guide to changing your URL.
My Expert Writer Tip - If your name is already taken, you can try a combination of initials, add your middle initial or industry. Ensure all your platforms are updated and consistent with the new URL.
Get and give recommendations. You are more likely to visit a place if it comes recommended or has good reviews. Apply this same concept for a hiring manager when you’re looking for a job. This article illustrates what 10 hiring managers say is important about recommendations.
They should come from your peers, fellow classmates, lecturers, co-workers and clients. Here’s a template for requesting a recommendation.
My Expert Writer Tip – when you reach out, offer to write a recommendation in return.
5. Endorsed Skills
To clarify, a skill endorsement is a one-click method for your connections to advocate your skills, whereas a recommendation is a written statement from a connection. You can add up to 50 skills so it’s best to use as many as you can. Here’s a simple guide to adding skills to your profile.
Some skills shouldn’t make the list or at least be placed after stronger abilities, read this article for 5 reasons why recruiters leave your LinkedIn page.
My Expert Writer Tip – Re-order your skills and endorsements, placing the most relevant/core skills at the top. Remove irrelevant skills that don’t enhance your candidacy and profile such as mentioning Facebook if you don’t use this for business purposes.
Make these simple changes to enhance your LinkedIn experience and grow your network.
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