Our career experts have compiled 7 concrete tips to improve your chances of finding employment on LinkedIn.
Your headline matters, it’s the first thing another LinkedIn user or potential employer will see when they find your profile. Typically, your headline should include your previous or current job title, but make sure to avoid a boring headline such as ‘student’. For job seekers, using a headline with ‘unemployed’ or ‘job seeker’ isn’t recommended as employers may not be searching for these terms and will be looking for candidates who are a little more active. Instead, use a combination of your previous work experience, relevant hobbies, freelance work, keywords related to the job you’d like and etc.
My Expert Writer Tip - Make your profile more easily searchable by using keywords in your LinkedIn headline. Keep in mind that when an employer conducts a search, initially, they will only see your photo name and headline. For size guides on LinkedIn profile pictures click here.
2. Professional Profile Summary
You have around 2000 characters to illustrate your achievements and aspirations. Demonstrate why you’re an excellent employee by using data to back up your results. Include keywords that employers would likely search for.
My Expert Writer Tip – include your contact details in the summary section if you’d like people to get in touch.
3. Update your Profile
Just as you keep your resume up to date, your LinkedIn profile should be similarly maintained. Add as much information that provides value to your profile such as courses you’ve taken, voluntary experience, certificates gained, work you’d like to feature on your profile and much more.
It’s important to align the data on your resume with your LinkedIn profile such as employment dates, titles, skills and so forth. Any inconsistencies could deter hiring managers.
Read this article for tops skills in your field. There are currently over 35,000 skills to choose from, add keywords that are mentioned on job descriptions.
Here's a complete checklist for updating your LinkedIn profile. Ensure to tick everything off this list to maximise your impact on recruiters.
My Expert Writer Tip – Let recruiters know your open, this will make your profile more searchable to hiring managers.
4. Follow companies you’d like to work for
Follow companies your interested in and would like to work for. This helps stay on tops of any company news and more importantly new positions that open up. You can follow specific companies, even those within a set geographical location.
To get started consider engaging with the 15 most followed companies on LinkedIn.
My Expert Writer Tip - LinkedIn also allows you to set customised notification intervals such as daily or weekly. By keeping up to date with companies, you can learn useful information that can be used during interviews.
5. Join Professional Groups
There are currently over 2 million groups on LinkedIn and a further 8,000 groups created every week, plentiful to follow and take part in discussions. By getting involved in professional groups, you get inside information, learn how the industry works and become known by making meaningful contributions.
It’s a great opportunity to engage with likeminded people and gain advice about others’ career paths that interest you.
My Expert Writer Tip - If there’s an organisation you want to work for and you don’t know the hiring manger through your own connections, there’s a chance they will be part of professional groups. If you’ve connected with a company but can’t reach out, try this through a mutual group.
6. LinkedIn Job Search
As mentioned in the beginning, there are millions of jobs on LinkedIn waiting for a great candidate such as yourself to apply for. In fact, social professional networks are the #1 source of quality hires followed by internet job boards and employee referrals.
My Expert Writer Tip – Use the search function with the many filters such as job type, experience level and much more. Create job alert subscriptions to keep up to date with new listings and be the first to apply.
7. Stay Active
Even if you have great profile, don’t leave it sitting there. Join professional groups and engage in them. After finding companies you like, comment on their posts, engage with other people’s content and post articles related to your industry. Even a simple like on a post could lead to new connections.
My Expert Writer Tip – Take 5 minutes out of every day to read an article and post a comment or like, this helps keep you informed and also shows recruiters that you are active in the industry.
Once you apply these tips and get through to the next stage of the recruitment process, use LinkedIn to research the interviewer and the company to help prepare. Find out the interviewers’ interests, current projects and career path to help tailor you answer for better engagement.
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